Blog - Advertising

I'm a big fan of LEGO, I played with it as a kid, I collect the LEGO Star Wars kits as an adult and I love the way it encourages imaginative astuteness in children. In fact, the only thing I'm not a fan of is accidently standing on a piece!

As one of the world's biggest creative companies, you'd expect a certain level of creativity in their advisements and LEGO don't disappoint. In this post we'll be taking a look at the, often ingenious, print ads of the Danish organisation.

The Evolution of

Apple Ads

With Apple vice president, Phil Schiller unveiling the much anticipated iPhone 4S yesterday, I thought it would be a great time to see how Apple has changed over the years by looking at the evolution of their adverts.

Well known for their great design team, Apple started advertising their products in late 1977 and have undergone countless re-brands in the decades since.

More Imaginative

Package Designs

You guys seemed to enjoy the Imaginative Package Designs post I put together a couple of months ago and as a little token of my appreciation I thought I'd put together a second part - More Imaginative Package Designs.

As with the original I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one.

Summer Streets by

Chris LaBrooy

This stunning series of illustrative typography was created by the extremely talented, UK based, designer Chris LaBrooy for Leaddog marketing NYC to promote the yearly Summer Streets event.

Summer Streets is an annual event held on three consecutive Saturdays in which a large area of New York city is closed to traffic and opened up to the people to "play, walk, bike, and breathe".

Imaginative Package

Designs

Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer's attention. Often however, packaging can be neglected by business.

Here I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one.

Logos with Hidden

Messages

Designing logos can be a very difficult process. When designing a logo you want it to be unique, yet it has to be as simple as possible to ensure that it is memorable. Sometimes the designer goes a step further and incorporates a hidden message within the logo that has deeper meaning. In this article I've compiled a collection of logos with hidden messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all.

Sex Sells

There's no doubt about it, sex sells. Advertisers and marketing executives love to capitalize on the fact that our physical desires can have a profound effect on our emotional wants and needs.

Here I have assembled some great examples of risqué, attention grabbing ad campaigns. Enjoy.

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